No doubt K-Beauty is the hottest trend in the beauty world. So it makes sense that struggling department stores would hop onto this trend in a big way. And that’s exactly what Bloomingdale’s Soho did with the Soko Glam Mini Shop. Soko Glam is an online retailer focused specifically on K-beauty products. They feature brands such as Leaders, Tony Moly, Skinfood and more. Founder of Soko Glam, announced the Mini Shop via Instagram (of course!).
NYC, we’ll see you this Saturday? #SokoGlamMiniShop ⠀ ⠀ We’re super excited to announce Soko Glam’s first ever mini shop at Bloomingdale’s SoHo! Join us on June 10th as we celebrate its grand opening, and get a chance to meet with co-founder Charlotte Cho! ⠀ ⠀ Head to our link in bio for all the event details! The mini shop will allow customers to get a close and personal in-store experience with an array of K-beauty solutions from cult-favorites and best-selling Korean brands. ⠀ ⠀ MEET & GREET W/ CO-FOUNDER CHARLOTTE CHO: From 1PM-3PM, you’ll get a chance to meet Soko Glam co-founder and The Little Book of Skincare author Charlotte Cho! Feel free to bring your book to the event to get it signed by Charlotte herself! ⠀ ⠀ WIN A CUSTOMIZED $200 K-BEAUTY SET: Post a photo of our mini-shop on Instagram for a chance to win a customized skincare set (worth $200)! Make sure to tag us in the photo @sokoglam and use the hashtag #onlygoodskindaysahead ⠀ ⠀ GIFTS WITH PURCHASE: Spend $50 or more at our mini shop and receive a free Soko Glam Only Good (Skin) Days Ahead tote! Bloomingdales Loyalists will also get a $25 reward for every $100 beauty purchases made on 6/10, including products purchased at the Soko Glam Mini Shop
The Mini Shop is a curated version of the digital website. Cho says, “Multiple iPads are displayed prominently throughout the shop to explain how to use each product.” They will also feature beauty tutorials from their blog. The shop is focused on five steps of the K-Beauty process: cleanse, exfoliate, treat, sheet masks, and moisturizer. And of course, there is the makeup section.
K-beauty is all about pampering the skin and following a prescribed routine. Soko Glam lists their full routine as having 10 steps. Makeup remover/oil cleanser, water based cleanser, exfoliator, toner, essence, treatment, sheet mask, eye cream, moisturizer and sun protection. Pretty intense huh? The website (and now in the store) helps you find products for your skin type and will develop your ideal routine. Soko Glam’s blog also features new products, reviews, and FAQs.
K-beauty is good for business
K-beauty is not just good for your skin, but it’s good for the bottom line. According to a press release on PR Newswire, “[…] the Korean Beauty industry has been steadily growing at a rate of 9.2%.” In the United States, K-Beauty collectively made $225 million in sales last year. That’s a 30% increase over 2015. According to Euromonitor International, “By 2020, the industry in South Korea is expected to exceed $13 billion (up from $11.6 billion in 2015).” So there is clearly high demand for K-beauty products, and consumers are willing to pay the price.
And this Bloomingdales / Soko Glam collaboration isn’t K-beauty’s first retail shop either. In March, Barneys partnered with Alicia Yoon, founder of the K-beauty shop Peach & Lily, for an exclusive “mask bar.” Yoon also curated a special section of K-beauty products for Target. This past April, “CVS Pharmacy began rolling out a ‘K-Beauty HQ’ section in 2,100 stores nationwide [and online].” And last month, Ulta introduced K-beauty offerings online and in 300 stores. “Sephora, Target, Nordstrom and Walmart are some others that have been growing their own K-Beauty inventories.” From mass market to luxury, it’s safe to say that K-beauty is here.
And K-Beauty is a HIT on social media. #KBeauty has nearly #675,000 hits on instagram. The posts include tutorials, sheet masks, and new and innovative products.